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Green, Inc.

Green, Inc.

An Environmental Insider Reveals How A Good Cause Has Gone Bad - Christine MacDonald
Read how the leaders of environmental campaign organisations live well-heeled lifestyles and their dubious relationships with the corporate world.

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Green, Inc. is by a veteran journalist and former member of the global communications division of Conservation International. It is a first-person account of an eco warrior s travails at the crossroads of the nonprofit and corporate worlds. MacDonald arrives at one of the world s largest environmental groups with no small dose of idealism. She is ready to dedicate herself to the fight for the planet s remaining forestlands and endangered species. Quickly, however, she grows disillusioned by the group s questionable liaisons with environmentally hostile corporations; the six-figure salaries of its leaders; and the lack of environmental ethos exhibited by her colleagues at their stylish Washington offices. A snapshot from inside the global environmental movement, the story unfolds at a time when global warming nears the point of no return and more people are awaking to the consequences. Main characters include the stalwart s of US conservationism including Russell Train, the former Environmental Protection Agency administrator and longtime World Wildlife Fund leader; the Nature Conservancy president Steven J. McCormick, whose efforts to build closer ties between the Conservancy and corporate American have cause controversy; Russell Mittermeier, the globetrotting primatologist and president of Conservation International; and CI s millionaire founder, chief executive and chairman Peter Seligmann, who spends most of his time globetrotting with celebrities aboard gas-guzzling private jets to some of the most breathtakingly exotic and pristine spots on earth. Being a leading conservationist today means you go scuba diving with rock stars and corporate scions, hobnob with remote indigenous tribes and party with big donors and celebrity journalists aboard private jets, yachts and land Rovers, vehicles that get far from the best fuel mileage. The book takes a hard look at corporate liaisons and examine the truth to claims that the country s most prominent environmental groups have allow themselves to be silenced by corporate money. While working inside one of the largest conservation groups in the world, the author noticed too often its sophisticated public relations machine focused on touting the virtues of corporate sponsors, spinning unrelentingly upbeat stories that distracted the public from looming environmental crisis. The book provides frank talk about allegations of greenwashing. The author has interviewed conservationists from the United States and several other countries, who express their concerns about the celebrity lifestyles and decision making by elite conservationists and corporate leaders. But it not only focuses on the failures. The book also examines environmental-corporate partnerships that are bearing fruit, and reforms that could nurture a truly sustainable capitalism based on the premise that protecting natural resources can be good for both the environment and the profit margin.