Manufacturers

A Poetics of Resistance

A Poetics of Resistance

The Revolutionary Public Relations of the Zapatista Insurgency by Jeff Conant

Part literary criticism, part media analysis, and part marketing handbook, A Poetics of Resistance provides a refreshingly new take on the Zapatistas.

More details


£9.63

Part literary criticism, part media analysis, and part marketing handbook, A Poetics of Resistance provides a refreshingly new take on the Zapatistas. While much has been written on the history of the Zapatista insurgency and on the communiqués of Subcomandante Marcos, very little has been said about Zapatismo: the ideologies, organizing methodologies, and communications strategies of the movement. The appeal of the Zapatistas, and their survival, has as much to do with their goals as with the compelling and wildly effective language and aesthetics they've used to convey their vision. Weaving together varied elements of poetics and symbolism, Zapatismo has emerged as something entirely new: a resolutely radical public relations campaign for human liberation.

The first "postmodern revolution" presented itself to the world through a complex and evolving web of propaganda, using a wide range of media: the colorful communiqués of Marcos; the ski masks, uniforms, toy dolls, and other accoutrements of the insurgent or sympathizer; and murals, songs, and other popular cultural forms. Employing persuasive publicity, myths, and symbols, the Zapatistas both communicated their message and developed a clear aesthetic that could contain many messages at once and self-replicate on a global scale. Jeff Conant offers an engaging and innovative tool for organizers and educators to understand how the Zapatistas' strategy works, and to continue developing and refining their effective messages of participatory, bottom-up revolution.

Jeff Conant is a writer and activist in the San Francisco Bay Area and the author of A Community Guide to Environmental Health.

Cart  

No products

£0.00 Shipping
£0.00 Total

Cart Check out

New products

  • There’s No Such Thing as Revolutionary Government
  • Great anarchists 4, Loiuse Michel
There’s No Such Thing as Revolutionary Government
Emma Goldman knew it. Mikhail Bakunin warned everyone about it half a...
Read more
Great anarchists 4, Louise Michel
A series of short introductions to classic anarchist thinkers and...
Read more
Worlds End
A comic illustrating effects of climate change on our society, and the...
Read more
Migration is not a crime ... sticker
Paddington says, Migration is not a crime
Read more
If you liked school ... sticker
If you liked school.. you'll love work!
Read more
Fuck work ... sticker
Fuck work! Bash bosses! Kill capitalist! and all those very...
Read more
Sometimes the cure ... sticker
Anti police authority sticker
Read more
People before Profit ... sticker
Capitalism sucks.
Read more
Rethinking Anarchy
by Carlos TaiboTranslated by the Autonomies Collective AK 2018
Read more
Selected Works of Voltairine de Cleyre
Poems, Essays, Sketches and Stories, 1885–1911edited by Alexander...
Read more
Premonitions
Selected essays on the culture of revoltby AK Thompson AK Press 2018
Read more
Now is the time of monsters
A Graphic Discourse on Predatory Capitalism World War 3 Collective...
Read more
The Antifa Comic Book
by Gord HillArsenal Pulp Press 2018
Read more
The Big Heat
Earth on the Brinkby Jeffrey St Clair & Joshua FrankCounterPunch and...
Read more
Alerta! Alerta!
Snapshots of Europe's antifascist struggleAK Press 2018
Read more
The Political Thought of Abdullah Öcalan
Kurdistan, Woman's Revolution and Democratic Confederalism by Abdullah...
Read more
Radical Happiness
Moments of collective joy By Lynne SegalHardback. Verso 2017
Read more
This is how we survive
Revolutionary Mothering, War, and Exile in the 21st CenturyAuthor: Mai’a...
Read more
Shout your abortion
Editors: Amelia Bonow and Emily Nokes • Foreword: Lindy WestA collection...
Read more
DIY Resistance: 36 Ways to Fight Back!
by Anthony AlvaradoSeven Stories Press 2018
Read more

» All new products