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Re:Imagining Change – How to Use Story-based Strategy to Win Campaigns, Build Movements, and Change the World


Re:Imagining Change is an inspirational inside look at the trailblazing methodology developed by the non-profit strategy and training organization, 2nd edition

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Re:Imagining Change is an inspirational inside look at the trailblazing methodology developed by the non-profit strategy and training organization, smartMeme. Founded in 2002, smartMeme offers tools, training, and strategy support to organizations and movements working for justice, ecological sanity and transformative social change.Re:Imagining Change is a summary of their approach, and a call to innovate our strategies for collectively addressing the escalating social and ecological crisis of the 21st century.

This new, expanded second edition includes updated examples from the frontlines of social movements and provides the reader with easy-to-use tools to change the stories they care about most.

About the Authors:

Patrick Reinsborough co-founded the smartMeme strategy and training project as a vehicle to explore the intersections of social change strategy, imagination and narrative. He lives in San Francisco.

Doyle Canning is a strategist, trainer, and organizer with a commitment to building holistic movements for racial justice and an ecological future. She lives in Boston.



“Yo Organizers! Stop what you are doing for a couple hours and soak up this book! We know the importance of smart ‘issue framing.’ But Re:Imagining Change will move our organizing further as we connect to the powerful narrative stories and memes of our culture.” — Chuck Collins, Institute for Policy Studies, author of The Economic Meltdown Funnies

“Brilliant and invaluable… Canning and Reinsborough take framing to a far more powerful level and provide practical tools essential to the success of every progressive organization that seeks to bring forth a world of peace and justice. It gets my highest recommendation.” –David Korten, board chair, YES! magazine and author of The Great Turning: From Empire to Earth Community

Re:Imagining Change is worthy of praise. As an introduction to story-based strategy, the book offers organizers and advocates a new and necessary way to understand and transform the impact of stories on our public life.” –Malkia Cyril, Director Center for Media Justice

Re:Imagining Change is such an incredible resource! This is a book to consume, to go over meticulously, mark up, share with friends, and keep within arm’s reach on the shelf. The format is so accessible, the analysis and case studies show how important their groundbreaking story-based strategy is for all of the work we’re doing. Ruckus wants every group we work with to grab this book!” –Adrienne Maree Brown, Executive Director, The Ruckus Society


Product Details:

Authors: Patrick Reinsborough & Doyle Canning • Foreword: Jonathan Matthew Smucker
Publisher: PM Press
ISBN: 978-1-62963-384-8
Published: 09/2017
Format: Paperback
Size: 9×6
Page count: 224 pages 
Subjects: Political Activism/Media Studies

Additional information

Weight 0.220000 kg